RICH BITCH COPY CLUB

THE NEWSLETTER

Don't want to sound sales-y?
Well, I've got bad news for you.

If you "don't want to sound salesy," I've got bad news for you.
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You own a business, so you better be "salesy" (or independently wealthy) if you want to eat this month.

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What people actually mean when they say they don't want to sound "salesy" is:
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​"I don't want to sound like a manipulative asshole. I want to sell my stuff in a way that feels good to me AND my customers."

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And here's the thing—there's a BIG difference between selling like an asshole with no regard for their customers' wellbeing and selling like a human being who knows they have something someone else could benefit from.

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I know that most of the examples we have of "copy that converts" fall into the former category. But I also know the later approach works because I've been helping small business owners sell this way with their copy for 13 years.

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Let's get into it. But first...

✍️ GET SHIT DONE

Value kills the "salesy" vibe.

When you approach writing sales copy as shouting "BUY MY THING" into the void and hoping for the best, it's bound to feel a little slimy (or "salesy").

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But when you are CLEAR on the value of the thing you offer, and you can translate that into your sales copy, it's less about pushing and more about helping someone get what they need.

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Just the tip

You've probably heard the advice to focus on the benefits, not the features. And that advice is spot-on.

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Often, people don't care if you have 15 hours of course material or 17 bonuses. They care about whether you're gonna make their life better.

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So rather than focus on all the stuff your services or products come with, highlight the value they provide.

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Now, it's your turn

Ask yourself this: Why would someone want this? What result does it help them get? How does it make their life better?
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Write down your answers to these questions. Then, edit what you've got into 1-2 sentences that CLEARLY communicate the value of the thing you're offering.

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Be specific, and don't exaggerate.

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Example

Before: "With 300 hours of video content and 36 workbooks, my course gives women business owners everything they need to market their business without burnout."

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• This focuses on what they GET (features).
• There's no way you give them "everything" they need. Get humble and get specific.
• "Market their business" and "burnout" are rather broad. I think we can do better.

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Try: "After completing my course, women business owners no longer have to stress about lead generation because they have a clear strategy for consistently attracting clients on social media in 30 minutes a day."

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• Focuses on the transformation — both how it feels (less stressful) and what it looks like (less time consuming).
• Doesn't pretend to offer everything but solves one very specific problem - how to generate leads on social.
• Specific AF

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Your turn! Send me what you've got, and I'll give you my feedback.

🔧 Try this Rich bitch resource

Write sleaze-free sales copy.

You don't suck at sales copy. You just need access to the proven formulas the pros use AND feedback from an actual human copywriter.

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You can get both at my FREE AF 5-DAY SALES COPY CHALLENGE.

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whAT Is iT?

Here's what we'll cover during the challenge:

• Nail the messaging basics so you can make some damn money
• Craft hooks and headlines that stop the scroll
• Write sales emails packed with value and a clear CTA
• Co-work online so you can body double & get stuff done
• Get direct feedback on your copy during a live, hot-seat session

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Each day of the challenge you'll learn the formulas behind WHY things work, get customizable templates for getting started, AND feedback from me—a real human copywriter who has been making my clients boatloads of money with sales copy since 2011.

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why you want IT

We're not just talking about hypotheticals or high-level strategy. We're digging into the nitty-gritty of how to write copy that makes you money.

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AND you can actually get feedback from me, so no second-guessing if you're "doing it right."
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It's also free AF. You don't have to come every day. And there will be replays if you can't join us live.

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I'll make it as easy as humanly possible for you to join—just click that button below, and you'll be registered automagically. No additional forms to fill out!

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Register automagically

🧠 tl;dr

Selling doesn't have to feel slimy.

Stop being concerned about sounding "salesy." You are a business owner who is selling something. Whether you like it or not, you have to be a little "salesy" if you want to keep running your business.
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Shift your focus to being clear about the value of what you offer. Make it clear in your copy and your sales conversations how your services and/or products help people get the result or transformation they want.

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When you lean into talking about how you/your thing helps people, it'll feel less like selling and more like solving problems.

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Did any of this resonate? Hit reply and let me know. ✌️

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Cheers!

Sarah Jane

👀 Catch me outside

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