“Perfect is the enemy of the good.” - Voltaire
We all know the saying, Reader, and we all agree with it…
Until it’s time to hit “publish” on marketing content that doesn’t feel perfect.
**Cue the spiral**
Suddenly, every tiny imperfection feels like a neon sign screaming, “I’m an idiot,” or “You can’t trust me,” or even “Why TF would you buy something from me when I forgot a comma?!”
And that little voice in your head? It loves to tell you, “Just a few more tweaks… then it’ll be perfect.”
Spoiler alert: It never will be.
Because perfect doesn’t exist. There will always be ways to improve. So we need to be okay with “good enough.”
Don’t get me wrong—high-quality content matters. But when you’re cranking out dozens of posts a month, many of which your audience will never see, good enough is more than good enough.
Plus, marketing is all about testing. The post you labored over for three hours might flop, while the one you wrote in a 15-minute fury? That one might hit.
And when it comes to sales copy, perfectionism is literally costing you money right now.
Every day that you hold off on selling your stuff because you’re stuck searching for the perfect words, you’re letting potential sales slip through your fingers.
The longer you wait, the more cash you’re leaving on the table—while your “almost-ready” copy just sits there, not making a dime.